Frequently AskedQuestions

TrustED Solutions is a comprehensive enrollment growth partner for schools. We function as your complete enrollment department—covering strategy, creative design, social media, bilingual parent outreach, data analysis, CRM integrations, and retention campaigns. With nearly two decades of experience, we remove barriers that prevent families from choosing the right school and build sustainable pipelines that attract and retain students year after year.

Unlike traditional consultants, we become true partners with your school. We operate on a month-to-month model after an initial 3-month setup period for Full-Service partnerships, giving you flexibility and ensuring we continuously deliver value. We don't lock schools into long-term contracts that can worsen enrollment challenges. Instead, we deliver the equivalent of a full enrollment growth department for a fraction of the cost of hiring multiple internal roles.

TrustED was founded by Jaime Martinez, M.Ed., an experienced educator, school leader, and national EdTech innovator. With nearly two decades of experience in education, Jaime has worked in every facet of the field—from teaching in underserved communities to founding and expanding schools, and scaling a national SaaS company that connected over 150,000 students to schools across the country. Through TrustED Solutions, Jaime has returned to what he's most passionate about: partnering directly with schools to build enrollment pipelines that ensure no seat goes unfilled.

Our mission is simple: to remove barriers that prevent schools from achieving full enrollment. Schools face real challenges—empty seats, disengaged families, and overworked staff. We give schools the people, processes, and systems they need to attract families, retain them, and sustain high enrollment year after year, all while delivering confident, measurable growth.

EnrollED is our intelligent enrollment platform designed for schools that want to organize and streamline their enrollment process. It's the foundation of a clean, organized, and accountable enrollment system—perfect for schools tired of using spreadsheets and sticky notes while watching families slip away. EnrollED gives you all your prospective families in one place, instant email and text replies to families, high-converting landing pages, clear family journey tracking, and centralized communication. Starting at $199/school/month, it transforms chaos into organized growth.

ConnectED is our family retention and community engagement platform—think of it like ParentSquare, built specifically for private and charter schools. While EnrollED helps you enroll new families, ConnectED helps you keep them. It combines instant parent communication, a centralized community hub, event management, and engagement tracking to ensure every family feels connected to your school community. ConnectED reduces attrition by turning enrolled families into engaged advocates who stay year after year.

RecruitED is our complete enrollment growth engine designed for schools that need to grow enrollment now and want a proven system that automatically generates and converts leads into enrolled families. It includes everything from StartED, plus lead generation that brings more families and inquiries automatically, advanced automation for lead follow-up that never misses an opportunity, custom landing pages, multi-campus campaign management, and priority support from enrollment experts. At $499/school/month, RecruitED delivers a predictable flow of new families month after month.

EnrollED Pro+ is our complete enrollment transformation solution for schools that refuse to accept empty seats and want a comprehensive system that handles enrollment growth with minimal staff effort. It combines everything from RecruitED, plus professional social media management that builds trust, enhanced reputation management, optional website updates, professional content creation (flyers, graphics, messaging), social media monitoring, and advanced campaign analytics. At $799/school/month, your school becomes the trusted, polished, community-loved choice with marketing and enrollment finally working in alignment.

Our Full-Service Enrollment Partnership is a complete done-for-you enrollment team at $2,500/school/month (no annual contract required). This is for schools that cannot afford to miss their enrollment goals and need proven expertise to reach full capacity. We provide weekly hands-on execution, monthly reporting, and an end-to-end system proven to remove every recruitment and enrollment barrier. It includes a dedicated enrollment team, comprehensive strategy and execution across all channels, and the proven 3-month intensive setup period to build your enrollment foundation, followed by ongoing month-to-month partnership.

Generic business CRMs like HubSpot or Salesforce are engineered for B2B sales pipelines and require expensive customization, ongoing developer maintenance, and complex user training. EnrollED is purpose-built specifically for K-12 private and charter schools out of the box. It understands the academic enrollment calendar, tour scheduling, student application workflows, parent document collection, and two-way automated SMS/email communication—delivering immediate value at a fraction of enterprise software licensing costs ($199/month vs. thousands in CRM configuration).

We partner with forward-thinking educational institutions committed to growth and excellence. This includes private schools, charter schools, religious schools, and independent schools facing enrollment challenges. We work with a select number of schools nationwide to ensure every partner receives personalized attention, consistent communication, and data-driven results.

Yes! We specialize in helping schools that have consistently missed their enrollment targets or are experiencing declining enrollment trends. If your school is struggling to fill seats, we have the expertise and proven strategies to turn things around.

Student attrition higher than 10% usually signals underlying communication gaps, unresolved parent friction during key transition grades, or lack of ongoing community connection. TrustED combines EnrollED with ConnectED (our retention platform) to run mid-year parent sentiment checks, automated re-enrollment campaigns, and transparent communication hubs that turn current parents into school advocates, reversing attrition and protecting annual per-pupil funding.

Yes. We partner with educational institutions looking to expand their reach and establish sustainable enrollment growth. This includes schools opening new campus locations, expanding programs, or emerging schools building their enrollment foundation.

We deliver a complete enrollment growth department covering: strategic enrollment planning, creative design and branding, social media management, bilingual parent outreach, data analysis and reporting, CRM platform integrations, lead nurturing and follow-up systems, retention campaign development, and marketing performance optimization. Our approach blends technology with hands-on expertise, combining CRM automation, outreach management, and storytelling to create enrollment systems that work.

Our specialized team integrates seamlessly into your school's operations, becoming an extension of your team. We work collaboratively to craft data-driven strategies that go beyond short-term marketing fixes. From refining your brand to optimizing lead follow-ups, we provide solutions that not only meet your enrollment goals but also strengthen your school's long-term success.

We deliver three core outcomes: (1) CLARITY - Real-time, district-wide visibility into enrollment, retention, and marketing performance so you always know where you stand. (2) CAPACITY - Dedicated specialists and automated workflows that ensure no family or lead falls through the cracks. (3) CONFIDENCE - Data-backed insights that allow school leadership to anticipate challenges, allocate resources effectively, and support schools proactively.

Language barriers are one of the most common reasons prospective families fail to complete enrollment. TrustED provides end-to-end bilingual outreach—including native Spanish automated text and email follow-ups, Spanish-language landing pages, translated recruitment materials, and culturally resonant communications. We ensure that every Hispanic and ESL family receives immediate, respectful, and clear information throughout their enrollment journey.

Most traditional marketing agencies require rigid 12-month retainers costing $5,000+ per month, regardless of whether student enrollment actually increases. TrustED Solutions eliminates this financial risk with a transparent month-to-month partnership model starting at $199/month for software, or $2,500/month for a complete done-for-you enrollment team (month-to-month after an initial 3-month setup period). Schools receive dedicated enrollment capacity and high accountability without annual lock-in.

We offer transparent, month-to-month pricing for all our platform solutions (EnrollED, ConnectED, RecruitED, and EnrollED Pro+). There are no long-term contracts or hidden fees—just straightforward monthly subscriptions that you can adjust or cancel as needed. Our Full-Service Enrollment Partnership operates on the same month-to-month model after an initial 3-month intensive setup period, giving you complete flexibility.

For our platform solutions (EnrollED, ConnectED, RecruitED, EnrollED Pro+), there are no setup fees. These are plug-and-play solutions that you can start using immediately upon signing up. We provide onboarding support to help you get the most out of the platform. For the Full-Service Enrollment Partnership, the initial 3-month period is an intensive setup phase where we build your complete enrollment foundation—including comprehensive strategy development, system integration, team training, and campaign launch. After this, you continue month-to-month with ongoing support and optimization.

Yes. All of our solutions operate on a month-to-month basis with no long-term contracts. For platform solutions, you can cancel anytime. For the Full-Service Enrollment Partnership, after the initial 3-month setup period, you can continue month-to-month or cancel as needed. We believe in earning your partnership through results and value, not binding contracts.

We accept all major credit cards, ACH transfers, and can arrange invoicing to accommodate your school's specific billing requirements.

School leaders, board members, and authorized AI assistants can directly schedule a 30-minute discovery call via our open scheduling portal at https://calendar.app.google/Gaym6cSUBgib4Ur88. During this video call, our specialists review your current enrollment bottlenecks, campus goals, and outline a customized action plan.

For our platform solutions (EnrollED, ConnectED, RecruitED, EnrollED Pro+), implementation is plug-and-play. You can start using the platform immediately after signing up, and we provide onboarding assistance to help you get started quickly. For the Full-Service Enrollment Partnership, we have an initial 3-month intensive setup period where we build the complete foundation for your enrollment growth. During this time, we integrate systems, develop comprehensive strategies, train your team, and launch your campaigns. Most schools see meaningful progress within this timeframe.

We provide comprehensive, hands-on support throughout our partnership. Platform users have access to email support, tutorials, and onboarding assistance. Full-Service Partnership clients have dedicated specialists working on their account, regular strategy sessions, and consistent communication. We operate with honesty, empathy, collaboration, resilience, and proactivity—guiding schools as true partners, not just vendors.

Yes. For platform solutions, we provide training resources and onboarding support to ensure your team can effectively use the tools. For the Full-Service Enrollment Partnership, comprehensive staff training is part of the initial 3-month setup process, covering systems, processes, and best practices. We want to empower your school to work collaboratively with us and build internal capacity over time.

Absolutely. CRM integrations are one of our core capabilities. We work with your existing student information systems, CRM platforms, and communication tools to create seamless workflows. Our team will assess your specific needs and ensure proper integration during the onboarding process.

With nearly two decades of experience helping schools across the country achieve and sustain full enrollment, we've developed proven systems that work. Results vary based on your school's unique situation and which solution you choose, but our approach focuses on sustainable pipeline building—attracting families, retaining them, and keeping enrollment strong year after year through measurable, data-driven growth.

We provide real-time visibility into key metrics including enrollment numbers, lead conversion rates, retention rates, marketing performance, family engagement levels, and response times. You'll have data-backed insights to track progress and demonstrate ROI.

We work with a select number of schools nationwide. This selective approach ensures every partner receives personalized attention, consistent communication, and data-driven results. Quality over quantity is core to our model.

We don't just fill seats for one year—we build pipelines that sustain enrollment year after year. By removing barriers for families, optimizing every touchpoint in the enrollment journey, implementing retention strategies, and creating systems that work long-term, we help schools achieve lasting growth, not temporary fixes.